Free Ice Water

Dakota Life - 02/12/1999

"""Free Ice Water"" South Dakota legend Ted Hustead died in January of 1999. He and his wife, Dorothy, made Wall Drug one of the most famous stops in America. It all started when the couple began one of the most successful advertising campaigns in history – free ice-water to thirsty travelers in the 1930s. During WW II, signs touting Wall Drug and the distance to be traveled began showing up in Europe, in the Pacific, pretty much wherever Ted Hustead could get someone to put one. There was even a Wall Drug sign in the desert during the Gulf War."


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